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M1 Finance Review

M1 finance with an easy method for borrowing, investing, and spending, we make your life simpler. Enjoy M1 Plus for one year (a $125 value) when you sign up for a free trial. With M1 Finance, clients can create custom portfolios tailored to their exact specifications by combining automated investing and a high level of customization.

The M1 Finance app helps people manage and grow their money. M1 has managed assets of over $4 billion and helped thousands of investors invest, check their balances digitally, and access lines of credit.

What is M1 finance:

Money management app M1 Finance offers active trading, automated investing, retirement accounts, digital banking, and more.

M1’s simple portfolio builder allows you to choose your investments, use intuitive automation, and accumulate wealth over time without paying commissions.

You can get a $50 bonus by signing up through this $50 M1 Finance Referral Link.

You can fund your account with a minimum of $100 within 30 days by visiting the M1 finance official site.

You can refer unlimited friends and earn $50 per referral. You can also earn $50 each by referring friends once you sign up and deposit $100.

M1 Finance’s features include:


How much are you willing to invest? How long do you plan to work on it? Tolerant of risks? With M1, you have the power to devise an investment strategy that is right for you, and our software helps you implement and maintain it.


What if you wanted to own Amazon stock. Is it too expensive? Nowadays, fractional shares of shares and ETFs are easy to own, regardless of the share price. Diversification has never been easier with M1 finance.


By having M1 handle your day-to-day business, you can focus on the big picture. Start making your own money moves with the perfect mix of personalization and automation. It’s free.


Each dollar you don’t pay in management fees is one you can invest in yourself.

M1 Finance – Investing for self-directed investors.

M1’s investing is flexible, customizable, and automated. It’s your money, invested intelligently the way you want, for free.

Ways to invest with M1 Finance

M1 Finance is a hybrid investment app that combines self-directed trading with automated investing, accounts for DIY investing, or automated investing. You can use the app to invest in stocks, ETFs, or portfolios and allocate how much your money is toward each investment. The pie-based models make it easy to decide where your money should go. A total of 80 portfolios have also been created.

The company’s website states that its proprietary trading system automates each customer’s trading activity. You can watch your money grow without managing all the nooks and crannies of investing, which may be a good feature for investors.

Additionally, the app reportedly aggregates and executes trades during a 9:30 a.m. trading window in the morning. Time Zone: EAST. However, M1 Plus clients can invest whenever they like, thanks to an afternoon trade window. You must pay $125 per year for M1 Finance Plus accounts, but these plans offer additional features like custodial investment accounts, smart transfers, and 1.5% loan reductions.

Additionally, the app allows you to purchase or sell securities individually or as slices of your portfolio. Furthermore, M1 Finance’s Portfolio Rebalancing, fractional shares, and tax minimization capabilities are also available.

At no additional cost, you can set up traditional IRAs, Roth IRAs, or SEP IRAs. You can choose your own investments, select professional portfolios, purchase fractional shares, or automatically reinvest in dividends with each retirement account.

Also available are IRA transfers and rollovers of 401(k) plan (accounts). For the opening of a retirement account, you will need at least $500.

M1 Finance Plus also offers custodial, and UTMA/UGMA investment accounts for minors, although you will need to be enrolled in the account to participate. To invest in a custodial account, you will need to pay at least $125 a year. M1 Finance restricts trading on your child’s or dependent’s account once they reach their state’s age of majority (usually 18 or 21).

Upon reaching the majority, the beneficiary of custodial accounts has two options: withdraw the funds or transfer them to another taxable investment account. Trust accounts If you are thinking about setting up a trust account, you’ll need at least $5,000 to begin the process. Find out more about M1 Finance’s custodial account rules here. Investing in securities can be done through both revocable and irrevocable trusts, according to the investment app.

The trusts must also be in good standing and domestic US trusts.

Example of M1 finance Pie: 

Example 1: – My Roth IRA Pie gave 29% returns this year. Feel free to use the same one. – Diversified into different verticals and also in Stocks n ETFs – Low Risk and Low Returns.

Example 2: – My Individual account with a pie of (33% each) NVDA, AAPL, and AMZN, which gave over 50% returns this year.

Example 3:

Even if we make 20% per annum, it is much better than what banks are offering (0.25 to 0.5% max in the Checking account and 1% to 2% in the Savings account, which is much less than the inflation). Diversify some of your savings for long-term investing and some for your regular trading. Investing comes with low risk. Trading comes with high risk and high returns.

M1 Finance offers a variety of investment options.

Invest, Borrow, Spend

Automated Investing Accounts or DIY Accounts

M1 Finance offers automated investing and self-directed trading in a single app. App users can select stocks, ETFs, or portfolios and decide what percentage of their money they want to allocate to each investment via pie-based models. Additionally, over 80 portfolios have been created by professionals.

The company’s website states that its proprietary trading system automates each customer’s trading activity. There is a possibility. 

Here For investors who do not have time to manage all the menial aspects of investing, this is a great feature.

Additionally, the app reportedly aggregates and executes trades during a 9:30 a.m. trading window in the morning. Time Zone: EAST. However, clients with M1 Plus accounts can take advantage of a trade window in the afternoon, which allows them to invest wherever they like. M1 Finance’s Plus accounts cost $125 per year, but they come with extra benefits, 

You can also get custodial investment accounts and smart transfers, plus reductions in your loan payments of 1.5%.

You can also buy or sell individual securities or slices of your pie portfolio if you’re self-directed. Furthermore, M1 Finance’s Portfolio Rebalancing, fractional shares, and tax minimization capabilities are also available.

Investing in retirement accounts

You’ll be able to choose your own investments, select professional portfolios, or reinvest dividends automatically based on which retirement account you choose. 

Traditional IRAs, Roth IRAs, and SEP IRAs are all free to set up. 

As well as IRA transfers, 401(k) rollovers are available at M1 Finance. Opening an Investing Early retirement account requires a minimum of $500.

A custodial account

Additionally, students can open custodial accounts or UTMA/UGMA accounts for investment, but you must be enrolled in M1 Finance Plus to do so. Investing in a custodial account will cost you at least $125 per year. M1 Finance restricts trading on your child’s or dependent’s account once they reach their state’s age of majority (usually 18 or 21). 

Upon reaching the majority, the beneficiary of custodial accounts has two options: withdraw the funds or transfer them to another taxable investment account. M1 Finance’s account rules can be found here.

Having a trust account

Getting started with a trust account requires a minimum of $5,000. Investing in securities can be done through both revocable and irrevocable trusts, according to the investment app.

It should also be noted that all trusts must be in good legal standing and be domestic trusts organized under US statutes.

The company M1 Finance is trustworthy, isn’t it?

M1 Finance has been rated A- by the Better Business Bureau. According to the BBB, the app performs well with customers and has A+ to F ratings. 

A company’s rating is based not only on its customer experience and complaints but also on its type of business, the length of its operation, advertising, and licensing. Before you decide whether a company will perform well or be reliable, you should conduct your own research, as you cannot trust the BBB ratings.

As reported by the Better Business Bureau, M1 Finance is rated according to the claims filed against them.

According to our knowledge, the company has not been involved in any major scandals or lawsuits. It has received over 60 complaints over the past three years, according to the BBB. 


  • Having a low minimum deposit
  • More than 80 professional portfolios are available
  • Stock and ETF orders in fractional shares are available
  • Standard accounts are eligible for automated investing at no additional cost


  • Investing options are limited to stocks and exchange-traded funds
  • There is no human advisor support
  • Your investment transactions are limited by the trading window
  • Limited availability of customer service

Competitors of M1 Finance

Compared to M1 Finance, Betterment could be a good alternative. Improvement offers an affordable range of investment ETF portfolios, as well as a Robo advisor. They offer modern portfolio theories as well as an SRI portfolio called the Broad Impact portfolio. Companies in this portfolio meet specific social, environmental, and governance goals. Additionally, you can with Betterment’s new Social and Climate Impact portfolios if you wish to focus more on the environment or social issues.

M1 finance vs robinhood

Both M1 Finance and Robinhood are no-commission investing platforms. Which one is better for you? Find out how they differ.

M1 Finance is an investment platform for long-term investors looking to manage a portfolio without wasting time. 

Robinhood can be used by people who are new to investing or just starting out, and they want to learn how to trade stocks, ETFs, options, or cryptocurrency.

Is M1 Finance the right fit for you?

Especially for experienced investors, M1 Finance has a great deal to offer, such as the high level of customization available. Money managers can be followed, and then portfolios can be tailored to the requirements of the investor.

If you’re interested in creating your own socially responsible portfolio, you can do so, too. M1 is designed to make investing easier and cheaper for investors who already know what they want to do.

In M1’s view, it does not compete with Robo-advisors attempting to attract new investors. As an alternative, M1 competes with online brokerages where experienced individuals usually invest. Goal setting will not be discussed; rather, you are responsible for understanding your own risk tolerance and should probably understand how stocks, ETFs, and markets work before jumping in. At a very reasonable price, M1 provides you with flexible asset management along with powerful automation tools to handle your portfolio.

Setup of your account 

M1 Finance offers a simple and straightforward account opening process. You will be taken to a pie-building feature after entering your email address and password. At M1, there is no risk assessment questionnaire. Individuals and families can set up taxable accounts and Roth IRAs as well as trust accounts.

Now you have the choice of building a pie of your own stocks or choosing a pie made up of ETFs. In the lower-right corner of the screen, you’ll find the ExpertThere are three items on the menu, and your “slices” are customizable on the following screen. 

If you wish to invest in it, it will be saved for you,

 However, it is mainly there as a tutorial to show you how the site works. 

You can then customize a pie and link your bank account after you have practiced customizing it. Individual accounts offered by M1 include joint accounts, IRAs, and trust accounts.

Experience of the User 

Experience on mobile devices

The M1 app is well designed and mirrors all of the functionality of the website. You can do everything with a mobile device, from opening an account and funding it to changing how your pies are allocated. White space is utilized adequately, so the layout isn’t too crowded.  

Experience on a desktop

Customers are guided step-by-step through the website without being weighed down by too much detail. Having defined and funded a portfolio, you can easily view the performance of each pie. 

Whatever your experience with online brokerage sites, you can easily navigate M1’s site.                                      

Providing customer service 

Email and telephone are the most common methods of customer support. FAQs provide detailed answers to most customer questions, and there is usually an answer to what you are looking for. FAQs sometimes include videos explaining how certain features work. M1’s approach here is similar to its previous one, where it relies on the client’s independence to conduct the research themselves. M1 does not offer investment advice, so financial advisors are not available to assist.

Education and Security 

In many of the videos available from M1, you can learn how to use particular features of the platform. Since M1 is not a registered advisory service, there is not much that could be construed as advice on the site. However, there are some articles on retirement planning. However, tons of articles explain the ins and outs of IRAs and the benefits of investing regularly. 

Through the blog, social media, and email newsletter, M1 provides investors with the information and tools they need to succeed. Towards the end of August 2020, a newsletter called “The Investor’s Mindset” will be launched. This course is designed for self-directed investors seeking a long-term perspective.

The site is the most secure available, with a data transfer encryption rate of 4096 bits, and two-factor authentication is supported via mobile devices. Additionally, mobile devices can recognize fingerprints and faces. Securities Investor Protection Corporation (SIPC) insurance covers excess investments, and FDIC insurance covers cash balances.  

Fees & Commissions 

There are no fees associated with managing or trading a portfolio or withdrawing funds from or depositing into a bank account. 

There are, however, regulatory fees and additional fees (such as IRA conversion fees). M1 Plus accounts cost $125 and give you access to a second daily trading window and a discount on interest rates when you take out a loan through M1 Borrow. With M1 Spend, you can also earn interest on cash. M1 Plus frequently offers discounts, so keep an eye out for those notices.

  • Monthly cost to manage a $5,000 portfolio: $0
  • Monthly cost to manage a $25,000 portfolio: $0
  • Monthly cost to manage a $100,000 portfolio: $0

Fund management fees will not apply to portfolios held in stock only. ETFs can incur management fees ranging from 0.06% to 0.20% on the underlying funds. The provider does charge a fee for closing accounts in the event they don’t trade for 90 days and have less than $20 in the account.


Differences between M1 Finance and its competitors

Currently, M1 Finance is the most creative automated financial platform online. Our Robo-advisor is unique and offers Pre-made investment portfolios that are based on your risk tolerance, as with comparable Robo-advisors. There are still a lot more things to come. The NYSE, NASDAQ, and BATS exchanges offer over 6,000 stocks or ETFs for DIY investors.
We rebalance your assets back to the allocation you prefer. With M1 Borrow, anyone with at least $10,000 in their account can borrow funds.

Is M1 Finance a good choice for beginners?

My investments are re-allocated only 1-3 times per year (I choose to do so). It’s perfect for a hands-off role, and it’s an excellent choice for beginners as well. Free trades, fractional shares, and simple asset allocation are some of the awesome features of the platform that allow investors to invest easily.

M1 Finance is really free to use?

In the Robo-investments market, M1 Finance is among the most popular services. Additionally, investors can construct diversified portfolios on the platform and access a range of tools.A fee is not charged to users of the platform.

How much does M1 Finance cost to start?

M1 Finance
Editor’s rating = 4.29 out of 5
Fees = 0%
Account minimum = $100 ($500 for IRAs)
Promotion = Deposit $1,000 and get a $30 bonus.


There are other alternatives to traditional bank accounts, including m1 finance. You can access the app on your desktop computer as well as on your mobile device. The app handles all your banking needs in one place.

Payal Sshrotiya

Payal is a financial writer at Wealthbooking and Helpingdesi. Her work featured in Quora, Medium, and many top websites. She gained huge followers in Quora and Linkedin in a very short time. Payal is the one to contact if you want to know anything about Linkedin. Payal graduated from Rajasthan University with a master’s degree in Finance HR. When not writing about the Financial market and ruminating over competitive advantages, she enjoys spending time with family and cute nephew Gannu& shubh

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